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The Great Token Rush: Legacy Crypto Projects' Last Dance or New Beginning?
2025-03-12   read:51

How 2021's Tech Darlings Are Fighting for Survival in 2024

Picture this: It's a chilly evening in early 2024, and the crypto world's WhatsApp groups are buzzing with notifications. OpenSea, the former NFT marketplace giant, has just dropped a bombshell - they're launching their own token. Within hours, Doodles follows suit. The old guard is making moves, but is it too little, too late?

Remember when OpenSea was the undisputed king of NFTs, casually handling $5 billion in monthly trading volume? Fast forward to 2024, and they're barely scratching $190 million - that's a 96% drop, folks. Now they're scrambling to launch their $SEA token, and the crypto Twitter streets are not exactly throwing a parade.

"This is OpenSea's last harvest before it turns into a zombie," says crypto influencer @BroLenoAus, pulling no punches. But hey, at least their new platform, OpenSea 2.0, promises some cool features - if you can get past the velvet rope of their waiting list.

Here's where things get interesting. Pudgy Penguins wrote the playbook for successful token launches in 2024, sending their NFT floor price soaring from 11 ETH to a whopping 35 ETH. Everyone wants to recreate that magic, but it's not quite working out.

Take Azuki, for instance. They launched their ANIME token, and sure, they saw some gains, but nothing close to the Pudgy phenomenon. Doodles? Their floor price had a brief moment in the sun at 8 ETH before settling back down to earth at 4.449 ETH.

It's not just the NFT crowd joining the token party. Remember Aztec Network, the privacy layer that had VCs throwing $100 million their way? After a major pivot in 2023 that left users scratching their heads, they're now setting up a foundation - and we all know what that usually means in crypto.

Let's be real for a minute. The crypto market of 2024 isn't the same beast it was in 2021. Projects can't just drop a token and expect the money to flow like champagne at a Miami crypto conference. The community has gotten smarter, more skeptical, and definitely more selective with their investments.

Sure, some of these projects might pull off a successful token launch. But in a market where trust is currency and innovation is king, simply following the crowd might not be enough. The real question isn't whether these projects can launch a token - it's whether they can use these tokens to build something worth sticking around for.

For the old guards of crypto, this isn't just about staying relevant - it's about survival. And in the wild west of Web3, survival often means learning to dance to a whole new tune.

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